Yes, OK, so ‘Feeding the Puppy’ isn’t a guide for how best to approach the nutritional requirements of your young canine friend. Sorry, dog lovers.
What ‘feeding the puppy’ refers to is this; imagine your creativity, which lives inside you, is a puppy. In order to take proper care of said puppy, it needs things like exercise, food, love, and the odd bone to chew on.
Except that given this puppy is your creativity, it doesn’t need walks in the country and Pedigree Chum so much as it needs regular creative exercise, and feeding with new ideas and thoughts. It’s a philosophy we use where I work, here at PHD in London.
This brings us to the purpose of this blog; to help feed the creativity of people here at PHD with interesting, different, unusual or just fun stuff.
If you’re from PHD and reading this, hello, I hope this helps. If you’re not from PHD and reading this, hello, I hope this helps you too, but let me apologise in advance for any in-jokes…