We are a strategic design unit, based in London. We help all kinds of organisations to make things people want, rather than make people want things.
Strategic design bridges disciplines and departments, roles and responsibilities.
It is concerned with all the factors around a thing, not just the thing itself.
Taking this approach means we base our work and build our teams around the problems you actually have.
If you think we can help you, then contact us here
In a new cafe, who’ve installed all of their power points like this… it’s easier to pull out the plug from the table above, I’m guessing. via Flickr https://flic.kr/p/2it8KBj
via Flickr https://flic.kr/p/2irYEtE
This week, I gave a talk (with a little bit of workshopping) as part of the third module of IPA Excellence Diploma. This was a course I did back in 2007/8, and without doing it, I probably wouldn’t be doing what I do now, and definitely wouldn’t be thinking about things in the way I…
Escape room on some fairly prime London real estate, where once there were shops. The theme-parkification continues. via Flickr https://flic.kr/p/2iiVYYs
via Flickr https://flic.kr/p/2ihBot8
Replacing screens in the world with the one you have in your hand. Questions about how much of a public service this remains – can everyone afford the hardware, software, data charge and experience to access this info? via Flickr https://flic.kr/p/2ihB7v6
“Working with Smithery has been a brilliant adventure for my entire team. They are not afraid of a challenge and their creativity and passion have opened our minds up to more innovative ways of working by helping to shape our thinking, actions and behaviours. Their work has helped us to create the culture of change we’ve needed to continue on our path of growth.”
“I’ve found that if you have half an idea that you are excited about – John probably has the other half. He has a generous imagination earthed in an intellectual rigour that makes him a rare bird. I have benefited from his eclectic frame of reference and uncanny ability to make generative connections between people, ideas, genres. Working with John feels like play – why isn’t all work like that?”
Tracey CamilleriSaïd Business School, University of Oxford
“We love working with Smithery; an awesome source of brilliant ideas and endless energy in our creative process.”
“John is the single most creatively fertile person I have met in the last five years”